As a Financial Services Provider, of course you want to educate consumers about your financial services and products in a way that’s engaging and entertaining as well as informative and easy to understand. But your content marketing strategy is likely also aimed at providing solutions and answers to your clients’ everyday challenges, like saving money on groceries or finding the best deals on travel, to the not-so-everyday, like how to finance a home birth or ways to pay for a pet’s emergency surgery. You want your customers to know you understand their needs, and that you offer solutions they can depend on.
As a freelance financial services content marketer, I can not only educate your clients, but also think outside the box to provide the kind of content that attracts consumers to your website, builds brand trust, drives engagement and keeps them coming back for more.
I’ve written SEO-driven consumer marketing content for finance companies including CareCredit and Brightpeak, and my byline appears on The Nest, Houston Chronicle, and Arizona Republic. Check out clips from my portfolio below.
Freelance Personal Finance Writer
I’ve experienced a lot of financial ups and downs throughout my life, and I’ve had to educate myself and learn the hard way how to make better choices. That’s why I’m passionate about educating everyday people about their finances so that they can make better choices and avoid financial hardship — or find their way out of it.
As a freelance personal finance writer, my specialty is topics geared toward giving young people a good start in life — avoiding debt, understanding how credit works, the importance of saving and budgeting, shopping for insurance, planning for marriage or a family, starting a business, the ins and outs of buying a home — as well as topics aimed at helping those who are struggling get out of debt and build a better life for themselves.
My personal finance and small business articles appear in The Nest, Chron.com, and Arizona Republic. Check out some clips from my portfolio below.