Pets are family. An effective pet industry content marketing writer understands that. As a pet brand, you want your content to educate as well as entertain, but most importantly, you want to build brand confidence that will reassure pet parents they can trust you with the health and well-being of their fuzzy-faced BFFs.
Whether you’re selling pet food and nutrition, training, pet care services, medication or pet products, you know that savvy pet brand consumers want only the best for their furbabies. They have questions and concerns. You have answers and solutions. And you need an experienced freelance pet content writer to communicate them effectively — not only in an engaging and fun way, but sometimes with gentleness and compassion. Because being a pet parent can be an emotional roller-coaster, and a brand that understands that is a brand that keeps customers coming back.
I’ve been a pet industry writer for close to ten years, writing SEO content for major pet brands like Hill’s Pet, 9 Lives, American Kennel Club, Chewy and more. In that time, I’ve written a broad range of B2C content, from pet health and wellness content, pet nutrition, dog training, breed profiles, expert interviews and Q&As, reported content, and — my favorite — profiles of special pets, like Sherman the therapy dog and the USDA Beagle Brigade, and special people, like shelter adoption counselor Kayla Fratt. I’ve covered fun topics, like how to how to include your dog in the holidays, and handled difficult topics, like coping with the loss of a pet. And I’ve covered a lot of ground in between.
You need an experienced freelance pet writer who knows the industry, who understands the challenges pet parents face, and who can educate and engage your audience effectively. I’m happy to be that writer for you.
Read some clips from my portfolio below. Interested in working together? I’m available for brand collaborations on Contently, Clearvoice and Skyword. Or if you’d like to work with me directly, contact me and let me know what you have in mind.
How to Talk to Cats (and Are They Really Listening?) – Hill’s Pet
Cane Corso – Breed profile for Chewy
9 Signs Fido Should be Going to the Vet – GoodGood Pet
Swiping Right: How Your Dog can Help Find Your Next Date – AKC Gazette